The social cafe prepares delicious meals from products discarded by supermarkets, independent grocers, and food banks. Patrons may also ‘Pay As They Feel’, so no one ever goes hungry.
In 10 Months, This Cafe Has Fed 10,000 People With 20 Tons Of Unwanted Food.
Are you aware that in the United States, nearly 40% of the food produced is tossed into the trash? As it makes its way to the landfill, 795 million people in the world wonder where their next meal will come from.
It’s ridiculous – as well as disheartening, which is why activists around the planet are doing their part to help reduce food waste and feed others with the discarded scraps.
This is exactly what Adam Smith, founder of The Real Junk Food Project, is doing in Armley, Leeds.
The social entrepreneur has created an empire of ‘social cafes’ through which to cook up stews, casseroles, soups and cakes with the unwanted products from supermarkets, independent grocers, and food banks.
Adam Smith, founder of The Real Junk Food Project
The most unique aspect of the business model is that it has a “pay as you feel” rule. This policy encourages patrons to pay what they feel they can pay. If that amounts to nothing, then they can work for their meal.
The Independent reports that in only 10 months, Smith has helped feed 10,000 people on 20 tons of unwanted food. In addition, he’s raised over 30,000 pounds (UK).
The Real Junk Food Project is an amazing concept and business model which will, hopefully, inspire other social cafes to sprout and blossom, as well.
To know more: The Independent